YODO – Live Every Day is a clothing brand founded by me, Marian, in 2026. I am a 35-year-old mother of four who moved with my family from the Netherlands to Sweden to live closer to nature. Today we live in a house surrounded by trees, open fields and lakes.

My mission with YODO – Live Every Day is simple: to create comfortable, high-quality basics that spread a message of kindness, positivity and acceptance. Clothing that feels good, looks good and can be worn all day, every day.

The world can sometimes feel busy, loud and harsh. Motherhood has shown me that simplicity, kindness and purity still exist in the untouched souls of children. For them, I want to contribute to a softer and kinder world to grow up in.

That is why many of the pieces carry positive, uplifting and friendly messages. Sometimes with a small touch of humor, because life does not always have to be so serious.

The core values of YODO – Live Every Day are simple and universal:

For me, every item is more than just clothing. I see each basic piece as a blank canvas — a way to make the mission visible to the world.

I remember the moment clearly. I was sitting in the backseat of a car, looking out the window, when I saw those words painted on a concrete wall. The message appeared exactly when I needed it.

Instead of the pressure behind the familiar YOLO mindset — the idea that you must squeeze everything out of life right now — this message felt calmer and more meaningful.

It reminded me that life is not just about big moments. You live every day. Every day offers a new opportunity, a new choice and a new chance to move forward.

Turning this idea into reality took time. Doubt and uncertainty were part of the process. But the dream behind YODO – Live Every Day slowly became stronger than the hesitation.

In the spirit of “what you don’t try will always fail,” the brand finally got the chance to grow and blossom.

And the mission truly comes alive when it is shared. Simply by wearing a positive message and approaching the day with an open heart, you already contribute.

The YODO logo reflects this idea of choice and direction. It features four arrows pointing in different directions, symbolizing the paths we can take in life.

Even though they point outward, all arrows connect in the same central circle — representing you and the present moment.

Whatever path you choose, choose it with love. Love for yourself, for others, for the generations that follow, and for the earth we share.

Motherhood has motivated me more than anything else to contribute to a kinder, more tolerant and friendlier world.

Spreading positivity, respect and acceptance is something we can all do every day — completely free.

Every day offers the opportunity to make a small difference.